As newspapers and magazines evolve into the online arena, their advertising model is also changing. Publishers these days know their advertising revenue is at risk and in order to stay afloat and keep readership high, their online sites must contain engaging content and generate a steady stream of advertising revenue.
But finding advertisers and keeping them happy is an ongoing challenge. Savvy publishers have turned to affiliate marketing as a way to boost revenue without incurring costs or headaches. Instead of a pay-per-click ad that can often deliver disappointing results, companies are choosing a pay-per-action model that rewards their wallets as well as their visitors' experiences online.
A pay-per-lead program such as OneEntry's is highly targeted and therefore delivers a more powerful return for publishers than generic online ads.
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I immediately got a call from a moving company who was very professional. We've had good communication, the survey was punctual and they returned a quotation the following day as promised. So far, so good!