Copy Writers / Editors - Buyers Guide

SEO Copywriting

SEO Copywriting , or search engine optimization copywriting is a technique that serves two-folded interests. On one hand it is the art of creating content that has a specific reading value to the Internet surfers. On the other hand, it optimizes the viewable text and other on-page elements that increase the web page's ranking with search engines. These two factors combined generate an increased traffic to the given website.

In the early stages, SEO Copywriting focused on jamming as many keywords as possible into a text repeatedly. This technique has worked for a while, yet nowadays the search engines are far more intelligent and pick up on any irregularities that may indicate intentional tampering with the content. Such keyword jamming is referred to as spamming and may have serious consequences leading to search engine penalties and significant drops in ranking.

SEO Copywriting strengths:
Well built contents that serve as unique and valuable reading material are likely to attract a suitable target audience. Yet, in order to find such relevant contents, search engines should be able to pick up on them. Therefore, the combination of optimized keywords and uniquely built texts that can adjust to the ever-changing algorithms can yield high traffic results.

SEO Copywriting weaknesses:
Search engine methods do not work with highly competitive keywords. Search terms that have a high search volume indicate that people are actually competing for their ranking. Therefore, only search terms in the middle and lower range of the search volume are ideal for search engine optimization techniques.

Finally, even professional, well structured, interesting and thoroughly optimized pages cannot guarantee permanently high rankings. Search engine algorithms change and other websites optimize their content for better results as well. SEO Copywriting therefore remains a constantly changing and developing field, where new challenges materialize on a daily basis.

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