Ecommerce Solution , often referred to as electronic commerce or e-commerce is a relatively new form of trade with an electronic platform connecting buyers and sellers. Since Internet has entered the scene, Ecommerce has become a widespread form of product and service transaction. The World Wide Web provides the largest electronic platform for the exchange of goods, yet some also use e-mails and other forms of electronic technology for enhancing sales.
Before we get entangled in the details associated with the ecommerce solution, let us get our facts straight and learn about the main participants of this wide ranging market:
Buyers:
People on the purchasing end of the game, who are willing to pay for a service or product offered.
Sellers:
People offering a good or service to buyers. There are two well distinguished forms of sellers, the wholesalers who sell to businesses for further distribution and the retailers who sell directly to customers.
Producers:
They are the product or service source. They create the goods and then sell them to buyers or sellers.
The above groups are the cornerstones of the Ecommerce Solution in its simplest form. According to the eMarketer list, the types of products and services that create the greatest buzz in the electronic world are: computer related goods (hardware, software, and accessories), financial services, toys, information, travel services, tickets, gifts and flowers, books, entertainment, music, home electronics and apparel.
The numerous benefits associated with electronic commerce explain all well established business's urge to have a slice of the World Wide Web. Let us highlight some of the main advantages:
· New business models: as printing and distribution become irrelevant in the ecommerce solution, the remaining budget can be distributed to other sectors of the business. For instance, the service could be offered at a lower cost or new products could be introduced to the market.
· Wider exposure: the internet provides businesses with the opportunity to introduce a wider variety of products to a larger audience, without having to worry about catalog printing and distribution expenses.
· Lower transaction costs: well organized ecommerce sites work with reduced customer service costs, as the automated system takes charge of the orders.
More information available: the Ecommerce Solution enables customers to trace where their ordered goods are standing in the process of delivering. Easily available information increases customer loyalty and retention, indirectly leading to increased sales figures.
The Ecommerce Solution Buyers' Guide provides information on how to select an ecommerce service most suitable for your personalized needs. Furthermore, the Buyers' Guide provides a glossary of commonly used terms in the ecommerce web design industry, a checklist offering useful guidelines, and a selection of interesting articles related to the ecommerce business.
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